授業内容
（到達目標を含む） |
This workshop focuses on the power of branding in tourism marketing. Students will explore how destinations establish strong brand identities through storytelling, visual elements, and digital strategies. The course will cover branding techniques, advertising, influencer collaborations, and social media engagement. Through interactive activities such as case studies, content creation, and hands-on projects, students will develop branding and marketing skills. The class will finish with a final skit project where students creatively promote a tourism destination with a strong brand message.
Course Objectives:
By the end of this course, students will be able to:
1. UNDERSTAND key tourism branding concepts, including brand identity, storytelling, and positioning.
2. ANALYZE and apply insights from successful tourism branding campaigns to develop compelling promotional materials.
3. CREATE and present branding strategies for tourism destinations using digital and traditional media.
4. DEVELOP and execute influencer and social media marketing strategies to enhance destination branding.
5. Work COLLABORATIVELY (with a team) on a creative tourism skit that showcases branding principles and promotional techniques.
E24-CE03 |
| 授業計画 |
| 1 |
Introduction to Tourism Branding & Marketing |
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| 2 |
Fundamentals of Tourism Branding (Part 1) |
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| 3 |
Fundamentals of Tourism Branding (Part 2) |
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| 4 |
Destination Branding, Slogans & Storytelling in Tourism Advertising |
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| 5 |
Mid-Semester Presentation: "Branding Your Hometown" |
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| 6 |
Digital Branding & Social Media Strategies for Tourism |
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| 7 |
The Role of Influencers & Brand Ambassadors in Tourism |
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| 8 |
Guest Speaker or Field Trip |
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| 9 |
Introduction to Final Project: Tourism Branding Skit |
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| 10 |
Developing a Brand Message & Writing the Skit |
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| 11 |
Filming or Rehearsing Skits |
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| 12 |
Branding & Marketing Strategy for Their Skit |
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| 13 |
Rehearsal & Final Adjustments |
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| 14 |
Final Project: Tourism Branding Skit Presentations |
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| 15 |
Reflection & Course Wrap-Up |
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| 教科書 |
No textbook is required. |
| 参考文献 |
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| 評価方法・基準 |
| 評価対象：課題レポート、宿題・課題・授業への参加度、小テスト |
評価基準：25% Presentation or Skits
25% Presentation Preparation
25% Participation
25% Assignments & Quizzes |
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授業外における
学習方法及び
履修にあたって
の注意事項 |
Outside of class you will be required to understand and complete homework, prepare to discuss the homework in class, prepare for quizzes, and contribute to group work. |
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